Innovations in the Service of Humanity

Magna Pharmacia and the Blood Transfusion Institute of Vojvodina: Innovations in the Service of Humanity In the period from 2 to 13 February, Magna Pharmacia, in cooperation with the Vojvodina Blood Transfusion Authority, organized a special action of voluntary blood donation throughout Vojvodina, with the use of innovative technology – Abbott Mixed Reality glasses. During the action, voluntary donors had the opportunity to undergo the blood donation process with the support of modern Mixed Reality technology, which contributed to a more pleasant and relaxed experience. The project has attracted the attention of healthcare professionals and the wider professional public, emphasizing the importance of innovative approaches in promoting voluntary blood donation. Magna Pharmacija has confirmed its commitment to corporate social responsibility and support for initiatives that have long-term significance for the health system and the community as a whole.