Voluntary blood donation campaign in cooperation with the Institute for Blood Transfusion of Serbia

At Magna Pharmacia, we’re proud to have partnered with the Blood Transfusion Institute of Serbia and Abbott to enhance the blood donation experience. Through the innovative use of mixed reality technology, Abbott provided a unique and engaging experience for our donors. With mixed reality headsets, donors were able to enter a digital world while staying fully aware of their surroundings, ensuring a smooth, convenient, and safe donation process.

Once again we demonstrated our commitment to essential values social responsibility, compassion and community wellbeing.